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What we stand for

Rooted in the legacy and heritage of C. Krishniah Chetty Jewellers (est. 1869), signifies a paradigm shift in forging a profound connection with wildlife. We are a brand on a mission to carve a brand new world through our jewellery.

From the first rhino adopted in March 2021, an idea was born that harnesses the strength and symbolism of the rhino. Our jewellery reflects this ethos, becoming an advocate to the protection of these majestic giants.

Our Jewellery

Every piece of jewellery in our silver and lab grown diamonds collection becomes a symbol of responsible luxury. Each design is meticulously crafted to reflect our values and mission. From intricate patterns in silver to rhino shaped diamonds, each piece is a testament to this cause, giving the wearer the power of contributing to change.

Rhinos are highly social animals and form strong bonds with their herds.