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What we stand for
Rooted in the legacy and heritage of C. Krishniah Chetty Jewellers (est. 1869), crash.club signifies a paradigm shift in forging a profound connection with wildlife. We are a brand on a mission to carve a brand new world through our jewellery.
From the first rhino adopted in March 2021, an idea was born that harnesses the strength and symbolism of the rhino. Our jewellery reflects this ethos, becoming an advocate to the protection of these majestic giants.
How we do it
The situation for the rhinos is dire, with poaching, habitat loss, and human-wildlife conflict posing significant challenges.
To aid in their protection, we combine a purchase with a purpose and actively contribute to organisations that are at the forefront of rhino conservation. With every piece of jewellery bought by you, we donate a percentage of our profits to this cause.
Our Jewellery
Every piece of jewellery in our silver and lab grown diamonds collection becomes a symbol of responsible luxury. Each design is meticulously crafted to reflect our values and mission. From intricate patterns in silver to rhino shaped diamonds, each piece is a testament to this cause, giving the wearer the power of contributing to change.
Rhinos are highly social animals and form strong bonds with their herds.
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