Luxury with a Purpose
What if your jewellery didn’t just turn heads—but turned the tide for wildlife?
At crash.club, every piece of jewellery comes with a little extra sparkle — the shimmer of impact, the glow of purpose and the undeniably dazzle of doing good.
We are rewriting the book of luxury jewellery, where indulgence and intention collide. Every piece of jewellery contributes to something bigger. A cause. A movement. A mission to protect one of the world’s most majestic and endangered creatures - The Mighty Rhino.
Every time you buy from us, you’re not just investing in jewellery—you’re investing in a safer world for Rhinos where they can run wild and free for generations to come. Through our unique partnership in Rhino conservation, a portion of every purchase goes toward safeguarding these incredible animals from extinction.
This is The Rhino Effect—where your love for jewellery transforms into a force for good.
Wear your jewellery with pride, wear your impact.
Into the Wild
How it started…
Back in March 2021, we didn’t just sketch jewellery designs—we adopted our first Rhino. That moment crashed (yes, we love a good pun) into something bigger: a movement that blends style with sustainability, luxury with legacy, and jewellery with a genuine purpose.
But why Rhinos? Because they’re more than just prehistoric powerhouses—they’re symbols of strength, resilience, and rarity. Just like the jewellery we create, Rhinos are bold, enduring, and completely one-of-a-kind.
That’s when the idea for crash.club was born. A ‘crash’ is what you call a group of Rhinos, and a ‘club’ is an exclusive circle. Together, it became our statement of impact—a brand that doesn’t just sell jewellery but champions a cause, one stunning piece at a time.
How it’s going!
From that first adoption, our journey has evolved:
March 2021 – Our first Rhino adoption sparks the idea.
November 2021 – The ‘crash.club’ vision takes shape.
March 2023 – crash.club officially launches, turning purpose into reality.
September 2023 – A second Rhino adopted, plus a ‘Coolest Startup of the Year’ win.
December 2023 – Lab-grown diamonds join the movement, proving luxury and sustainability can go hand in hand.
March 2024 – crash.club turns one, and we’re just getting started.
We’re not just a jewellery brand—we’re a bold revolution with a wild heart.
Your Purchase Makes a Rhino of a Difference!
Sure, jewellery is an investment—but what if it could also be an act of conservation?
At crash.club, every ring, bracelet, necklace or pair of earrings carries more than just materialistic beauty—it carries impact.
Every purchase is a pledge—to style, to sustainability, and to saving a species, because a percentage of it goes directly toward Rhino conservation efforts, ensuring these magnificent creatures don’t just survive but thrive.
Here’s what your jewellery has already helped achieve:
4,000+ seedlings planted to restore Rhino feeding grounds.
121 camera traps installed to monitor and protect them from poachers.
58 hectares of habitat cleared from invasive species, giving Rhinos more space to run wild.
100+ water buffalo samples collected to prevent disease transmission in wild Rhinos.
Your jewellery doesn’t just look good—it does good too.
A Crash Course on the Rhino
Rhinos have been around for over 50 million years, outliving ice ages and mass extinctions. But in just the last century, human greed and habitat destruction have pushed their numbers to a flailing brink.
Poaching: Rhino horns are worth more than gold on the black market, fuelling relentless illegal hunting.
Habitat Loss: Expanding cities and farmland are eating into Rhino territory, leaving them with nowhere to go.
Human-Wildlife Conflict: As land shrinks, clashes between Rhinos and humans are becoming more frequent, and Rhinos are losing the battle.
The numbers don’t lie—some Rhino species have already vanished forever. Without urgent action, more will follow.
But here’s the good news: We can turn the tide. It is our passion and our mission to do our little bit to fuel these life-saving initiatives, and prove that style and sustainability can, after all, coexist beautifully.
With your love for crash.club, we’re able to serve that mission and preserve a piece of our planet’s wild wild heart!
Join the Club, Join the Cause
Luxury is personal, but impact? That’s collective.
If you haven’t had the chance to explore crash.club yet, a wild welcome to you—we are a space where style meets substance, and jewellery lovers become change makers.
crash.club was named so for a reason:
‘crash’ – The official term for a group of rhinos.
‘club’ – An exclusive circle, united by a cause.
Every time you wear a piece from crash.club, you’re not just accessorising—you’re advocating. You’re joining a global community of bold, conscious, and adventurous individuals who believe that luxury should stand for something bigger. That fashion can belong to something meaningful. That sustainability and sophistication can go hand in hand.
Here’s some fierce inspiration to get you started!
The Rhino Insignia Chain
Keep the untamed spirit of the rhino close to your heart with this 18kt gold chain featuring an engraved Rhino pendant alongside a sparkling 0.42 carat lab-grown diamond. With this wild beauty gracing your neckline, walk with great purpose and unwonted style.
Ring in the Rhino
Just the ring to flaunt at your workplace or watering hole, this 18kt yellow gold ring from crash.club seamlessly melds a 0.31 carat pear-cut lab-grown diamond into an artistic Rhino engraved design. Understated yet powerful.
The Rhino Wrist Candy
Wear your wild on your sleeve! This delicate yet bold 18kt rose gold bracelet from crash.club features a central Rhino design element, with 0.48 carat pear-cut lab-grown diamonds gracing the sides. Savage and stylish, all in one.
The Rhino Danglers
