What is alpha to you? A question that answers differently with different perceptions. Whatever the answer is and wherever the perceptions lie, there is no denying that alpha is a way of life. A bold way to embrace life and live it by the minute, in all its glory.
Some believe that the alphas of our society are the loudest in the room. That they are the ones who take joy in diminishing others to make themselves superior in their environment. We’re not here to debate that, but we’ll say this: toxicity is not our definition of alpha. To us, true alphas don’t need to belittle others to command attention or assert their dominance. Their presence is their dominance, and that is all they need to take the spotlight.
Welcome to the Alpha Collection by crash.club.
A range of jewellery that is tailor-made for those who are confident in contradiction. The ones who can be soft without being weak, loud without raising their voice and edgy without trying too hard. Because not all alphas roar, some smirk. Some wear teddy bears with a mean streak and skulls that charm more than they threaten.
Here’s to a shining juncture where bold meets bizarre, and everyday wear is not so everyday anymore. So, ladies and gentlemen, boys and girls, are you ready to go the alpha route?
Very Beary Rogue
Cute, chaotic and not here to be ignored. With X eyes, a sinister sparkle and a sterling silver shell, this pendant flips the idea of adorable. Adorn it if you have a soft side, but no plans to play it nice.
Cute? Maybe, but definitely not harmless.
Born to be Wild…
Born for the open road and forged in sterling silver, this skull pendant is a badge of rebellion that is all gas and no brakes. With blacked out shades and iced out attitude, it is bold, jagged and unapologetically alpha.
Pair it with leather, crank up your speakers and growl your way ahead.
For the alpha who meditates in the mornings and storms through the nights, this yin-yang pendant is made for those who walk the tightrope between calm and chaos. Crafted in sterling silver and lavishly embellished with sparkling stone accents, this piece is a talisman for the warrior-monk in every human.
Exclusively for the ones who know when to breathe and when to bare teeth.
Rolling in the Deep
Don’t let the Adele song title fool you, this pendant is for those who make their own luck. With its bold finish and badass geometry, this dice drop is for the risk taker who goes for the long game, and always plays to win.
Life is a gamble, but this sterling silver pendant is always a win.
So, are you ready to stand out from the crowd with bling that is unparalleled? If you are, then the Alpha Collection is waiting for you. Adorn it and not just embrace life, but grab it by its throat and make every moment one worth shining. If you feel that was a little too wild, then we would like to reinstate that the Alpha Collection wasn't made for the tame, it was made for those who carry chaos in one hand and calm in the other. The men and women of today who are soft yet strong, the bold, the unbothered and the ones who wear their grit like a badge and their jewellery like a battle cry.
Whether it is a dice, a skull or a teddy with an attitude, every piece from this collection tells the world that - “I don't just exist, I leave a mark”.
So, are you ready to claim your mark? Make your move, mark your territory and let the world know that the alpha has arrived.
